Potenza Assicurazioni was founded in Bolzano in 1970 as a branch of the Winterthur brand. Initially focused on car insurance, it soon expanded to include home and business coverage. Thanks to its growing expertise, the company quickly established a strong presence across South Tyrol, reaching even the most remote areas of the province. The key visual was created to highlight its insurance services, featuring a dedicated photo shoot with the company's employees and CEO, Andrea Potenza. Concept & Design Team: EOC / Photo & Set Design: Andrea Bianchi